BUY ONLINE | CALL US | VISIT US

Brick & Mortar Shop:
243 Canterbury Rd, Canterbury, VICTORIA 3126, Australia


Zoom magazine no 29 , motec , R34 engine VL commodore RX-7 series 6 turbo
Zoom magazine no 29 , motec , R34 engine VL commodore RX-7 series 6 turbo
$13.20
SKU : 60008

Dodge Scat Pack Plymouth Rapid Transit System Chryslers Muscle Car Marketing 1968 TO 1972

Dodge Scat Pack Plymouth Rapid Transit System Chryslers Muscle Car Marketing 1968 TO 1972

Product details

  • 60009
  • SCHILD
  • Dodge
  • Paperback
  • New
  • 192
  • 2018
  • In Stock
- +
$66.95
 

DESCRIPTION

1968 was set to be a pivotal year for Dodge as fresh designs debuted on the Coronet and Charger platforms. Short on sales but not on performance, Dodge marketers wanted to initiate a program that would ignite brand awareness while maintaining the performance edge they had on the streets. With "Dodge Fever" in full swing, the Scat Pack was born.

Two years later, Plymouths Rapid Transit System followed Dodges Scat Pack. Both programs relied heavily on grouping their performance-oriented cars with messages aimed at the under-35 audience. Chrysler incentivized owners to join its "clubs" by offering free merchandise. Plymouth took its show on the road with the Rapid Transit System Caravan featuring prototypes that could be seen at dealerships. The result was one of the most memorable, highly successful marketing campaigns of the muscle car era.

Thorough examinations of the Charger R/T, Coronet R/T, Dart GTS, Super Bee, Daytona, Challenger R/T, Demon 340, Road Runner, GTX, Cuda, Duster 340, and Sport Fury GT this book will have you itching for a time machine and bellbottom jeans. You will relive the muscle cars, advertisements, and marketing tools employed by Chrysler in this first-ever book published on these Mopar programs by author and historian Jim Schild.
off road 1979/07 Holden Hz Overlander 308 Premier 4x4 6 page feature
off road 1979/07 Holden Hz Overlander 308 Premier 4x4 6 page feature
$22.00
OFF ROAD AUST MAG
SKU : 18000